The Role Of Sekolah Ekspor Lacorre In Increasing The Export Of Indonesian Fashion Products In The Global Market

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Apu Hori Moni Hamakonda
Tanti Nurgiyanti
Harits Dwi Wiratmaa

Abstract

Indonesia is a country rich in natural resources making it one of the key actors in international trade. Indonesia's role in the global economy has become increasingly significant alongside the government's efforts to strengthen its position as a major player in various sectors, including the global fashion industry. This research aims to analyze the role of Sekolah Ekspor Laccore in enhancing the export of Indonesian fashion products in the global market using Michael Porter's competitive advantage theory. The research employs a qualitative method, with data collected through document analysis and relevant literature. The findings indicate that Laccore plays a significant role in boosting the capacity of Indonesian fashion exporters through strategies such as cost efficiency, product differentiation, market understanding, and international marketing. In conclusion, the collaboration between the government and Sekolah Ekspor Laccore is expected to strengthen the position of the Indonesian fashion industry in the global market.

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